Some brand names have good effect on people because they are famous. People believe those famous brands are good and it shows a good satisfaction. People are willing to buy those things. For example, tons of people buy food from McDonald. They sometimes don’t trust the brand names that are not famous. For example, people in Taiwan won’t buy things from some random Chinese brand. Furthermore, some Chinese brands blend in unhealthy things in their products. They want to lower their cost, but it is not good for human body. For example, a Chinese brand blend in melamine that is a kind of toxin into infant formulas. I sometimes are unwilling to trust the brands that are not famous because I doubt those things would hurt my body.
I believe a famous brand brings me more utility. For example, I often buy shoes from Nike or Adidas. They have established themselves for many years. People believe the quality and durability they produce is fair and good. Sometimes, a product of famous brands brings people proud. It helps them to show off. For example, some rich people brings Louis Vuitton or Armani wallets to show off how rich they are. The products from Apple make me fascinated, too. They have good features that attracts me to buy their products. However, I will think before if I want to buy things from random vendors in markets of Taiwan.
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